It is estimated over 60% of all gamblers in the UK prefer to use their phones to any other device. Unsurprisingly so, casino operators in the UK are doing their best to deliver attractive mobile gambling apps and sites. Mobile-inspired casinos are no longer the next big thing, as they are dominating the market.
The shift is evident, and we explore why it was bound to happen.
Why Do Gamblers Shift to Playing on Handheld Devices?
Claiming this new way of gambling is the only business that went from desktop to smartphones and tablets would be an exaggeration. The fact is, that in the past few years, we have shifted almost all aspects of our lives to platforms on handheld devices. From ordering food to finding dates, there is nothing we don’t do via phone.
In truth, it is only a small segment of that shift, albeit a significant one, primarily due to its economic value. Yet, that is not why players embraced it. The appeal lies in its accessibility. Thanks to mobile sites and apps, gamblers can access newest slot releases, claim preferred bonuses for casino gameplay, and deposit or withdraw on a whim.
Such platforms are ideal when in a hurry or when there is no room (or point) to take out the laptop and play. In the busy world we live in, these modern online casinos are playgrounds that are open 24/7 and never more than a tap away.
The Experience: Fast, Safe & Convenient
Of course, not every mobile casino is developed by the same standards. Long-time gamblers may be familiar with unoptimized website experience and below-average integration of games. Still, the best casinos for online play go well and beyond to make sure their users have a pleasant experience.
The first aspect is safety. In addition to the usual requirements such as the gaming license, companies aim to provide an additional level of protection in terms of data safety. It is no secret that mobile apps and websites require additional security measures compared to desktop versions.
Another point is convenience, as no gambler wants to spend hours trying to set up the gaming platform. In most cases, casinos offer either an app for iOS and Androids or a site players can access right away, with no downloads or setups.
And finally, there is the speed. Apps and sites that take ages to load are steadily falling behind the brands with swift and well-performing gaming platforms, so operators put extra effort into making them fast, responsive and efficient.
Mobile Platforms Help Online Casinos Grow
And while users most certainly benefit from on-the-go playing, so do online casinos that support this type of gambling. Sites and apps are not just an additional revenue source, but also a massive selling point. They motivate players to claim more bonuses, engage more and enjoy their games whenever they feel like it.
Mobile casinos turned out to be a booster everyone needed in one way or the other. They are here to stay, and their influence will only grow.