After having an excellent product, amazing service, and a competitive location, all you need is an appealing sign to attract clients. Don’t offer them too much information on the street; too little might also be harmful. Focus on your sign’s best qualities.
Banners, signs, and colourful window decals may help you attract clients. But first, you must know your consumers well to personalise each approach to their behaviours.
Digital signage is excellent for regular promotions or price adjustments since it’s simple and free to modify the message. However, a static storefront sign may work if your product or service is the same, with periodic reductions. Beyond that, your signage must be attractive, informative, and legible.
Here are a few ideas for great signage:
- Sign Size Matters
The location of your sign affects its size. Large signs impose on people passing by, while consumers scarcely see little ones. Both extremes reduce sign visibility. Customers will judge your message by a glimpse; therefore, you must grab their attention and make it count.
- Text Size Matters
Considering distance and user behaviour, the text should match the sign size, with a font size of ten times the font size for optimal readability.
- Be Creative
Large format printers offer various commercial signage options, including environmental graphics, column wraps, and stunning graphics on walls, windows, doors, and counters, attracting repeat customers and selling messages.
- Add Window Graphics
Window graphics offer vast, free real estate for advertising your brand, product, or services. They can be combined with social media campaigns, advertisements, newsletters, and other channels to enhance your exterior and interior appearance.
- Choose the Right Colour
Your colours should show off your brand and entice new consumers. Your colours should match your brand and industry and be lively and stylish without clashing. Passersby won’t bother if the writing is hard to read.
Avoid rainbow print, bright colours, and light text on light backgrounds. If they don’t hinder reading, utilise primary colours like red, blue, or yellow to capture attention.
- Keep it Simple
Always remember that your signage is meant to attract new clients. Your message must be concise, straightforward, and to the point, convincing the customer in two seconds. Consider what will attract customers to your shop. Are they stunning sights, a limited-time deal, or incredible value?
Signs such as 3D lettering signs in Auckland should represent your sector and client and provide a clear message at a look. It means:
- Avoid overcrowding the sign with information.
- Limit text to three lines.
Listing all your items and services may overwhelm customers. However, including a handful will give them a sense of what you offer and may tempt them into your business.
- Be Consistent
Consistency in colours and logo schemes on signs is crucial to maintaining brand identity and attracting repeat clients. It prevents confusion and ensures a memorable experience.
- Plan Your Design
Implement a strategic marketing plan for company signage to enhance brand awareness, considering its compatibility with other marketing strategies and utilising expert knowledge and skills.
As you may have heard, quality over quantity is highly important in marketing and signage. Placement and design promote your sign and company more than bombarding the buyer. Consider improving your signs with these suggestions to retain and grow your customer base.