PBN has played a big role in generating leads.
Many website owners rely on PBN links as a backlinking technique. Generating backlinks from private blog networks has become a trending method to increase traffic. Some website users plan for a link-building campaign by looking for the best place to buy PBN links.
The idea is the feeder sites that pass link equity back to the main site. It boosts the authority and its ranking power. Using the Private Blog Networks for a link-building campaign is an attempt to manage the algorithm.
How do PBNs work for your link-building campaign?
PBNs are creating another website for a particular website, making it another tier of backlinks. Thus, backlinks become a Google ranking factor. Each link back to your website is a form of vote, which shows Google that people like and trust your site’s content.
Linking to your money site from the other websites in your Private Blog Network, you are manufacturing votes of confidence virtually. It informs Google they are genuine and ranking your website higher. PBNs continually work for many websites and still Google recognizes it. One of the strategies that website owners are doing is to create original content and post it on PBNs. In this way, Google will never realize that the content is for SEO.
The creators of PBNs are working great lengths to conceal footprints that tie the sites in their network back to the money site and clue Google into what happens.
Why do people continually use PBNs?
Building PBNs can’t be risky when using them for organic backlinks. There are main reasons people use link-building tactics:
- Link building is hard. Building links is hard in an ideal world. Everyone earns backlinks organically using white hat tactics, such as blogger reach. It doesn’t matter how much effort is placed into creating great and linkable content. You have to rely on the other website owners to link back to your website.
This is why PBNs come into the picture. You can spend days setting up outreach campaigns and sending emails to land new backlinks.
- Manipulate anchor texts. One more reason people use PBNs is to control the anchor texts of the backlinks. It matters because anchor texts can help Google understand the context of the linked page. Google ranks the right pages for the rightly used keywords. You are trying to rank the website for the keyword.
Many SEO professionals want backlinks with keyword-rich anchor texts. They think it helps them to rank higher on Google for the target search terms. It can be impossible to control the anchor text of the link but through the outreach at the discretion of the site owner.
Many website owners have seen how great PBNs work to create backlinks. Although many have claimed that working with PBN as a backlinking strategy doesn’t work in the long run, still many are using it. There is one technique to make your backlinks from PBN last long. You should use great content, original and informative with the right keywords on it.