Creating an engaging shopping experience is crucial for any e-commerce business. Offering product bundles is a powerful strategy to increase average order value (AOV) and enhance customer satisfaction. Shopify offers a variety of apps tailored to optimize these features, but selecting the right one can be challenging.
What Are Bundle Apps for Shopify?
Bundle apps for Shopify are specialized tools designed to help merchants create and manage product bundles within their online stores. A bundle typically combines two or more products and offers them at a discounted rate or as a package deal, encouraging customers to buy more items together. These apps allow businesses to set up various types of bundles, such as “Buy One, Get One Free” deals, complementary product packages, or build-your-own bundles. They integrate seamlessly with Shopify stores, making it easy for store owners to boost their sales, enhance the shopping experience, and manage inventory efficiently.
Benefits of Using Shopify Bundle Apps
Make Pricing Less Obvious
Bundling helps protect profit margins by making individual product prices less noticeable. Customers often perceive bundles as better value, like when a smartphone bundle includes a charger, even if they already own one.
Increase Sales and AOV
Bundling boosts sales by encouraging customers to buy more. Research shows companies like Nintendo sold more units with product bundles than single items, increasing order value.
Improve the Shopping Experience
Bundles save customers money and make it easier to find complementary products, like pairing a camera with a memory card, enhancing satisfaction and loyalty.
Types of Shopify Bundle Apps
Shopify bundle apps come in different types to suit various business needs.
Types of Bundles in Shopify Apps
- Fixed Bundles:
Bundles with a predefined set of products offered at a discounted price. Customers cannot change the items in these bundles. - Multipacks:
Bundles that contain multiple units of the same product, typically offered at a lower price per unit when bought in bulk. - Mix-and-Match Bundles:
Allow customers to choose from a selection of products to create their own custom bundle, often with a discount for purchasing multiple items. - Variant Bundles:
Bundles that include different variants of the same product, such as different colors or sizes, allowing customers to choose the option they prefer. - Upsell Bundles:
These bundles encourage customers to purchase higher-value products by offering them as part of a bundled deal with related or complementary items. - Cross-sell Bundles:
These bundles offer products that are complementary to the customer’s current purchase, aimed at increasing the average order value. - Related Products Bundles:
A set of products grouped together based on their relevance to the customer’s current or previous purchase, often using algorithms or recommendations. - Digital Products Bundles:
Bundles of digital products like e-books, software, or online courses, often packaged together at a special price. - Physical Products Bundles:
Bundles that consist of tangible, physical products, like clothing, gadgets, or accessories, typically offering a discount when purchased together. - Custom Bundles:
These bundles allow store owners to create completely tailored bundles, offering flexibility in both products and pricing for a personalized customer experience.
Metrics to Choose the Right Products for Shopify Bundles
Now that you know the benefits of product bundling, let’s look at some key metrics to help you select the best products to bundle together. Here are three essential criteria to guide your decisions:
1. Best-Selling and Low-Selling Items
Bundling is an effective way to boost sales of slower-moving products by pairing them with popular ones. Start by identifying your top-selling or trending products that drive revenue. Then, combine them with less popular items that complement the best-sellers. This strategy helps clear excess inventory while maintaining customer interest.
2. SKU Profitability
A SKU (stock-keeping unit) is a unique identifier for products in your inventory. Analyzing SKU profitability helps you assess which items generate the highest returns after factoring in overhead costs. Use this data to determine which products are worth bundling together to maximize profitability.
3. Market Trends
Understanding current market trends can guide your bundling strategy. Depending on the industry, trends often last from a few months to a year. By staying informed about what’s popular, you can create bundles that align with seasonal or trending demands, ensuring relevance and boosting sales.
With these metrics in mind, you’re ready to identify the right products to bundle and choose a Shopify bundle app that fits your business needs.
Let’s dive into the list curated by a Shopify Plus design agency of the top 5 Shopify apps for product bundling, designed to help boost sales and deliver exceptional value to customers.
Bundler – Product Bundles
Overview
Bundler is a simple yet effective tool for creating flexible product bundles. It’s ideal for stores looking for straightforward options to offer discounts on grouped products.
Key Features
- Supports percentage-based or fixed-amount discounts.
- Customizable display for bundle offers on product pages.
- Tracks the performance of bundles with built-in analytics.
- Includes volume discounts to encourage bulk purchases.
Pros
- Easy to set up and use.
- Free plan available for small stores.
- Boosts sales with eye-catching bundle promotions.
Cons
- Limited advanced features in the free version.
Pricing Plans: Free plan available; premium plans start at €6.99/month.
ReConvert Upsell App & Bundles
Overview
ReConvert is a powerful upsell and bundle app designed to maximize your Shopify store’s revenue through one-click upsells, post-purchase funnels, and checkout optimization. Here’s why it stands out:
Key Features
- Upselling Tools: One-click upsells, post-purchase upsells, and checkout block offers.
- Customization: Drag-and-drop editor for checkout, cart, and thank-you page upsells.
- Bundles & Cross-Sells: Create fixed, mix-and-match, and frequently bought-together bundles.
- Personalization: AI-driven product recommendations, free gifts, volume discounts, and more.
- Analytics: A/B testing, conversion rate tracking, and optimization suggestions.
Integrations
Works seamlessly with tools like Shopify Flow, Klaviyo, 17Track, Loox, Stamped, and SMSBump.
Pricing Plans
- Free Plan: Available for development stores.
- Basic Plan (€4.99/month): Includes up to 49 orders or €49 revenue.
- Premium Plan (€7.99/month): Supports up to 99 orders or €99 revenue.
- Premium Pro (€14.99/month): Covers up to 199 orders or €199 revenue.
ReConvert is a must-have for stores aiming to increase AOV with its robust post-purchase upsell funnels, dynamic bundling options, and personalized offers. Try it free for 30 days to see the results!
Recharge Subscriptions: Your All-in-One Solution for Subscription Growth & Retention
Overview
Recharge offers a comprehensive subscription management platform to help you increase revenue, retain customers, and build lasting buyer relationships. Trusted by top brands, Recharge makes it easy to manage subscriptions with a seamless experience.
Key Features
- Customer Portal: No-code, fully customizable portals to maintain brand consistency.
- Retention Tools: Reduce churn and prevent cancellations with smart retention strategies.
- Dynamic Bundles: Offer curated bundles or let customers personalize their own.
- Growth Tools: Convert more customers to subscribers and upsell additional products.
- Unified Checkout: Simplify the checkout process, regardless of cart contents.
Integrations
Works with popular platforms like Shopify, Klaviyo, Stripe, Avalara, and more.
Subscription Types
- Curated subscriptions
- Replenishment subscriptions
- Subscription boxes
- Custom subscriptions
Pricing Plans
- Standard Plan ($99/month): Includes no-code portals, basic analytics, secure payment processing, and more.
- Pro Plan ($499/month): Includes all standard features plus advanced tools like one-click upsells, bundles, and automation.
Recharge offers flexible pricing options, including recurring payments, tiered pricing, and discounts, helping you build a subscription model that suits your business needs. Start with a 30-day free trial!
Vitals: Reviews, Bundles (40+)
Overview
Vitals is a powerful conversion optimization app that combines over 40 tools to help you turn visitors into loyal customers. With seamless integration, your store’s performance boosts without slowing it down. Key features include product reviews, upsells, bundles, visitor replays, back-in-stock alerts, and more.
Key Features
- Product Reviews: Import reviews from AliExpress, CSV files, and other apps, or collect them via email.
- Upsells & Bundles: Create unlimited upsells, bundles, volume discounts, BOGOs, gifts, and goals.
- Visitor Replays: Record and replay user interactions to understand how visitors engage with your site.
- Additional Tools: Wishlist, sticky add-to-cart, trust badges, back-in-stock alerts, and more to drive conversions.
Integrations
Works with popular platforms like Facebook Pixel, Instagram, Klaviyo, AliExpress, and more.
Pricing Plans
- Hobby ($29.99/month): Includes unlimited upsells, 5,000 review requests, email pop-ups, and more.
- Business ($49.99/month): Includes 10,000 review requests and advanced features.
- Pro ($89.99/month): Includes 20,000 review requests with full access to all features.
- Plus ($299.99/month): Includes 70,000 review requests with all premium tools.
Vitals helps you drive sales with its all-in-one conversion toolkit, offering a 7-day free trial for you to experience the benefits.
Wide Bundles ‑ Quantity Breaks
WideBundle’s Quantity Breaks feature is designed to increase your average order value (AOV) by offering bulk discounts and creating product bundles. You can easily set up quantity-based discounts, BOGO (Buy One Get One), or mix-and-match bundles to incentivize larger purchases, driving both volume and sales.
Key Features
- Flexible Offers: Create offers for single or multiple products with quantity breaks.
- 50+ Customization Options: Fully personalize the design to match your store’s branding, offering a seamless customer experience.
- Integration: Works with popular upsell apps, side cart apps, and page builders like GemPages, PageFly, and Monster Upsells.
- Discount Options: Use flat discounts, percentage discounts, BOGO deals, and more to create effective promotions.
Discount Types
- Volume Discounts: Set pricing that encourages larger purchases.
- Custom Pricing: Tailor discounts to specific products or categories.
- Bundle & Upsell Discounts: Offer discounts on product bundles or cross-sell promotions.
Pricing Plans
- Basic Plan ($18/month): Includes unlimited offers, design customization, and quantity button integration.
- Advanced Plan ($36/month): Includes all Basic features plus additional customization options like swatch colors, badges, and new bundle themes.
WideBundle provides a 14-day free trial, allowing you to test its features and see how it can boost your sales.
Final Words: What Are the Best Bundle Apps for Shopify?
Choosing the best bundle apps for Shopify can be tough, as there is no one-size-fits-all solution. The right choice depends on your specific business needs and the type of bundles you wish to offer. At our Shopify Plus eCommerce agency, we frequently receive different client requests and always strive to leverage existing apps where possible. However, while plenty of great options are available, sometimes a custom solution is necessary to meet your store’s unique requirements fully.
Ultimately, finding the right app or solution will depend on your goals, product offerings, and customer experience strategy.