Today, nothing beats having the right visual displays in your retail store. These displays aren’t just for decoration. They are effective for influencing how customers perceive your brand. Besides, wooden coat hangers also influence how the buyers engage with your products.
Today, many retail stores still fall into different visual merchandising traps. One effective way to address these errors is by using wooden coat hangers. Read on to discover exactly how hangers at Valentino’s Displays can address the following mistakes.
1. Using inconsistent hangers
When we say inconsistent hanger usage, we mean using different types of hangers. This involves mixing wire hangers, plastic hangers, and wooden coat hangers—all in a single rail. This combo won’t only cause store disorganisation. It also makes your brand feel unprofessional.
The simplest way to address this issue is by focusing on uniformity. For heavy-duty products, ensure to invest in matching wooden coat hangers. This gives a sleek, cohesive look that matches your brand identity.
At Valentino’s Displays, you can always find a wide range of wooden hangers. These tools are available in different colours, including black and walnut finishes. Using these hangers is all you need to create visual harmony in your store.
2. Not paying attention to branding opportunities
Imagine using plain hangers for your luxury suits and garments. While the clothing is premium, the hangers will make them feel generic. The hangers will impact how buyers perceive your brand and the quality of clothing.
To address this issue, all you need to do is invest in premium hangers. For instance, you can opt for custom-branded wooden coat hangers. They are subtle but effective for turning your luxury garment displays into branding opportunities.
3. Using low-quality hangers for heavy clothing
As a retail store owner, you need to know that all hangers are designed to target specific clothing types. Plastic or wire hangers are specifically created for lightweight garments. Using these hangers for heavy clothing, such as winter coats, can lead to misshapen clothing. Besides, the hangers may end up broken with time.
The perfect way to fix this issue is to use the right hangers in your retail store. For heavy clothing, choose broad-shouldered wooden coat hangers. They offer superior support. They also help to retain the shape of the garments—which will certainly impress customers.
4. Overcrowded racks
Many retail stores often overcrowd their clothing racks. Sadly, cluttered rails often make it challenging for customers to navigate comfortably.
Resolve this issue with wooden coat hangers. These tools are thick and sturdy. As such, you can use them to keep your garments in place. This encourages better spacing—which is key to delivering a better shopping experience.
5. Overlooking the power of finishes
Many retail stores overlook the impact of hanger finishes on garments. For instance, many of them use glossy plastic hangers on clothing. Even if the garments are premium, these hangers will end up making them look cheap.
For premium products, use matte or dark wooden hangers. These tools will help you add warmth to your clothing displays. Interestingly, you can find these hangers at Valentino’s Displays. Investing in them will help you create a top-tier shopping experience.
6. Ignoring sustainability
Sustainable practices have become increasingly popular in the UK today. We now have more and more eco-conscious shoppers. Little mistakes, such as using non-recyclable hangers, can make you lose these buyers.
The best way to fix this issue is by using Valentino’s FSC-certified wooden coat hangers. These tools promote inclusivity. They help eco-conscious consumers feel recognised. Besides, they also give people the impression that your brand is committed to making the world a better place.
Conclusion
Your visual merchandising shouldn’t only focus on decoration. Instead, it should ensure that all elements work together to improve your brand. With wooden coat hangers, you can easily improve how shoppers perceive your brand.
Pay attention to the aforementioned mistakes. If you experience any, use Valentino’s Displays to create a more professional shopping experience. If you’re ready to upgrade your store, you can explore our collection of wooden coat hangers today.